The Third Most Important Skill in Business – The ability to sell to a customer (Part 5) By Dr Strive Masiyiwa
___You and your brand. When I launched my first business in 1996, I didn’t really know that much about marketing. As I mentioned in my first post in this series, I first learnt to "sell" when I was only eight years old. Remember my story about selling sweets to my school friends? People bought from me because they knew me and, of course, I was selling something I knew that they wanted! It’s possible to run a very successful business short-term, even if you don’t know anything about marketing. You can sell, sell, and sell. But if you want to run a really profitable business, you must understand the importance of marketing, which involves many steps.